My professional path began in music journalism. Through interviews with artists such as Oasis, Nick Cave, Radiohead or Robbie Williams, I learned how authenticity, creativity and self-awareness emerge beyond image and staging. That still shapes the way I look at brand, organisation and personality today: it’s about bringing out what’s real — and what’s best — and communicating it in a way that gives orientation on the inside and creates an authentic impact on the outside.

I share this perspective in my articles for creative and design magazines, too. There, I put trends and cultural developments into context — including topics like artificial intelligence, which doesn’t just change tools, but raises questions of mindset and responsibility.