Change, perspective and active listening have shaped my work from the very beginning. Growing up between Sweden and Germany, and later moving between cities, taught me early on that curiosity and openness are what allow us to truly understand people, cultures and systems.

 

I started out in music journalism. Interviewing artists such as Oasis, Nick Cave, Radiohead and Robbie Williams showed me what personality, creativity and self-awareness really mean – beyond image and persona. That insight still shapes how I see organisations and brands today: it’s about bringing out what’s real and making the best of it visible – inside and out.

​

With around twenty years of experience across brand, media and culture – including several years in team leadership – I work with clients to do just that: combining strategic clarity with a sense for what’s relevant and achievable.