CREDIBILITY STARTS WITH GETTING REAL
In a world full of noise and endless offers, what truly matters is what connects people. I guide organisations through brand processes with clarity, depth and a feel for what really moves people. Rather than standard solutions, I focus on close collaboration – with integrity, foresight and a commitment to making brands genuinely effective and meaningful.
BRAND CONSULTING
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Purpose, vision and mission
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Identity and positioning
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Brand narrative and storyline
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Employer branding
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Brand-led UX/UI
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Design strategy
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Audio branding strategy
BRAND MANAGEMENT
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Brand business case (brand refresh)
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Brand team set-up (PMO)
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Pitch briefing and support
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Agency business models
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Interim brand management
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Quality and process optimisation
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Decision-making frameworks
BRAND TRAINING
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Brand management coaching
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Team leadership 5.0
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In-house brand induction
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In-house brand team training
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Inspiration sessions & keynotes
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Personal branding
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Academic teaching
WORKING TOGETHER
Supporting and developing brands where it matters most

BRAND CONSULTING
Together, we develop strategies that build your brand from the customer benefit outward – clear, distinctive and relevant. We create a positioning that resonates internally and engages externally – among customers, employees and partners alike. This way, your brand becomes a genuine point of reference, not just a promise.
BRAND MANAGEMENT
I support you throughout your brand project – as a structured sparring partner who thinks along, organises and creates clarity. From defining objectives to decision papers, we create focus, momentum and measurable outcomes. So that brand management doesn’t remain theory but turns into tangible impact.


BRAND TRAINING
I combine brand expertise with leadership development and social competence – for people who lead projects, brands and teams, shape change and provide direction. Whether in companies, with educational institutions or at universities, my trainings strengthen brand competence, leadership skills and cultural awareness – practical, inspiring and on eye-level.
ROI - RETURN ON IDEAS
Why one-to-one brand consulting makes a real difference
01.
PERSONAL GUIDANCE
Tailored support focused on your individual needs – ensuring maximum benefit for you and your brand project.
02.
COST EFFICIENCY
No agency overheads – delivering a higher return on investment for your consulting projects.
03.
IN-DEPTH EXPERTISE
A solid understanding of personal values and goals combined with extensive brand experience, from start-ups to global leaders.
04.
FLEXIBILITY & AGILITY
Fast decision-making and implementation that adapt smoothly to new requirements and changing trends.
CLIENT & PROJECT EXPERIENCE
Selected brands I contributed to – as a manager, consultant or trainer












START MAKING YOUR MARK
For questions, ideas or an informal conversation – I look forward to hearing from you.
Habsburgerstrasse 5, 80801 Munich, Germany
EN | DE