CHANGE IS SHAPED BY WHAT WE STAND FOR
In times of transformation, true adaptability takes more than operational action – it needs clarity about what an organisation stands for and the value it brings. That’s exactly where our work begins: strategic, customer-centred and with an eye on the bigger picture.
STEP #1
EXPLORATION
How is our brand positioned today – and where does its untapped potential lie?
Before deciding on a way forward, we build a shared understanding: of your brand, its audiences and stakeholders, its strengths, challenges and markets. The exploration phase creates the foundation for well-informed decisions – based on data, experience and genuine insight rather than assumptions.
Results
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Clear assessment of opportunities and risks
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Shared brand understanding across the team
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Solid audience and market insights
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Sound basis for the next strategic steps
STEP #2
DEFINITION
What makes us distinctive – and how do we turn that into a clear and compelling identity?
In this phase we work on the essence of your brand: what truly matters – from the perspective of your customers and employees. We refine your value proposition, mindset and identity, and translate them into a strategic vision that creates both clarity and alignment.
Results
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Distinctive brand promise and value proposition
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Sharpened brand identity and clear positioning
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Purpose, vision and mission as guiding principles
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A recognisable and coherent brand system
STEP #3
PLANNING
How do we inspire our teams and customers at every brand touchpoint?
A brand becomes strong where it’s experienced. Together, we develop strategies to translate your target vision consistently across all touchpoints – internal and external. At the core lies the brand experience – relevant, coherent and designed to connect across every touchpoint.
Results
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Implementation strategies for comms, design and UX
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Clear direction in employer branding
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Measures to activate teams and culture
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Strategic guidelines for future initiatives
STEP #4
ACTIVATION
How do we create maximum brand impact with minimal effort?
A brand’s strength unfolds through consistent application. That’s why I support you in practical implementation – from agency briefings and brand training to quality and process optimisation. The goal isn’t activity for its own sake, but meaningful impact through a systematic approach.
Results
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Smooth implementation and clean handovers
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Trained teams with brand awareness
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Effective communication with minimal effort
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Sustainable brand management and measurable effects
ROI - RETURN ON IDEAS
Why personal brand support makes a real difference for you
01.
PERSONAL SPARRING
Tailored support focused on your individual needs – ensuring maximum benefit for you and your brand project.
02.
COST EFFICIENCY
No agency overheads – delivering a higher return on investment for your consulting projects.
03.
IN-DEPTH EXPERTISE
A solid understanding of personal values and goals combined with extensive brand experience, from start-ups to global leaders.
04.
FLEXIBILITY & AGILITY
Fast decision-making and implementation that adapt smoothly to new requirements and changing trends.
„Richard supports organisations and teams with deep experience, sharp analysis and genuine empathy, opening up fresh spaces for thinking — and staying with them until the new approach truly holds.“
Katrina Jordan
University of Passau
Head of Communication and Marketing
START MAKING YOUR MARK
For questions, ideas or an informal conversation – I look forward to hearing from you.
Habsburgerstrasse 3, 80801 Munich, Germany
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