CHANGE STARTS WITH WHAT WE STAND FOR
In times of transformation, true adaptability takes more than operational action – it needs clarity about what an organisation stands for and the value it brings. That’s exactly where our work begins: strategic, customer-centred and with an eye on the bigger picture.
STEP #1
EXPLORATION
How is our brand positioned today – and where does its untapped potential lie?
Before deciding on a way forward, we build a shared understanding: of your brand, its audiences and stakeholders, its strengths, challenges and markets. The exploration phase creates the foundation for well-informed decisions – based on data, experience and genuine insight rather than assumptions.
Results
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Clear assessment of opportunities and risks
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Shared brand understanding across the team
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Solid audience and market insights
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Sound basis for the next strategic steps
STEP #2
DEFINITION
What makes us distinctive – and how do we turn that into a clear and compelling identity?
In this phase we work on the essence of your brand: what truly matters – from the perspective of your customers and employees. We refine your value proposition, mindset and identity, and translate them into a strategic vision that creates both clarity and alignment.
Results
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Distinctive brand promise and value proposition
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Sharpened brand identity and clear positioning
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Purpose, vision and mission as guiding principles
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A recognisable and coherent brand system
STEP #3
PLANNING
How do we inspire our teams and customers at every brand touchpoint?
A brand becomes strong where it’s experienced. Together, we develop strategies to translate your target vision consistently across all touchpoints – internal and external. At the core lies the brand experience – relevant, coherent and designed to connect across every touchpoint.
Results
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Implementation strategies for comms, design and UX
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Clear direction in employer branding
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Measures to activate teams and culture
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Strategic guidelines for future initiatives
STEP #4
ACTIVATION
How do we create maximum brand impact with minimal effort?
A brand’s strength unfolds through consistent application. That’s why I support you in practical implementation – from agency briefings and brand training to quality and process optimisation. The goal isn’t activity for its own sake, but meaningful impact with system.
Results
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Smooth implementation and clean handovers
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Trained teams with brand awareness
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Effective communication with reasonable effort
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Sustainable brand management and measurable effects
ROI - RETURN ON IDEAS
Why personal brand support makes a real difference for you
01.
PERSONAL GUIDANCE
Tailored support focused on your individual needs – ensuring maximum benefit for you and your brand project.
02.
COST EFFICIENCY
No agency overheads – delivering a higher return on investment for your consulting projects.
03.
IN-DEPTH EXPERTISE
A solid understanding of personal values and goals combined with extensive brand experience, from start-ups to global leaders.
04.
FLEXIBILITY & AGILITY
Fast decision-making and implementation that adapt smoothly to new requirements and changing trends.
„With his structured yet inspiring approach, Richard helped us turn our vision of sustainable building into a clear brand strategy.“
Christian Böcker
Green Structures
Managing Partner
START MAKING YOUR MARK
For questions, ideas or an informal conversation – I look forward to hearing from you.
Habsburgerstrasse 3, 80801 Munich, Germany
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