KEYNOTE TALKS
Fresh perspectives on brand and organisational leadership
THE POWER OF RESILIENT BRANDS
In a world that’s constantly changing, a brand becomes a crucial anchor of stability. It provides orientation, builds identity and creates cohesion – especially in times of uncertainty and complexity. This keynote is aimed at decision-makers and leaders who understand that brands are not just important assets, but key drivers of innovation and long-term success.
In this talk, you will learn…
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why identity and values are key success factors
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how brands strengthen performance and innovation culture
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which impulses keep brand engagement alive
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how strong brand experiences increase advocacy and recommendation rates
For:
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Managing directors and business owners
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Executives and professionals
Format:
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30–60 minutes
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In person / virtual
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German / English
WHAT DRIVES US AND WHAT CONNECTS US
Meaning gives direction. A shared understanding of what an organisation stands for – and why it matters – becomes the key to successful transformation. In this keynote, I show how purpose not only provides orientation, but also strengthens teams, fosters motivation and enables adaptability – in leadership, brand work and everyday action.
In this talk, you will learn…
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why shared understanding of value and purpose matters
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how to uncover the deeper meaning that drives your organisation
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which strategies help to activate purpose effectively
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how teams can be guided and inspired through purpose
For:
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Business owners and directors
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Executives and professionals
Format:
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30–60 minutes
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In person / virtual
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German / English
KEYNOTE FORMATS
Tailored solutions for your event
IN-PERSON
For on-site events and organisations that value strong, practice-oriented brand insights
from 2.780,- EUR
Includes all features of the remote option PLUS
Presentation on site
45–60-minute inspirational talk including Q&A
Content fine-tuned to your audience
Short speaker profile and image for your event materials
Pre-event briefing call
Travel expenses not included
KEYNOTE & WORK SESSION
For teams who want to turn new brand insights straight into practice
from 4.780,- EUR
Includes all features of the in-person option PLUS:
Moderated workshop session following a 45–60-minute keynote
1–3 interactive breakout sessions (approx. 30–60 min each)
Optional: review after 6–8 weeks with documentation of results on a digital whiteboard
Travel expenses not included
KEYNOTE REFERENCES
SPEAKER PROFILE
Richard Anjou supports organisations in shaping brands that connect people, provide direction and stand the test of time.
With over 20 years of experience, he has contributed to national and international brand processes for companies such as Airbus, Telefónica, Lufthansa and FREENOW – helping to translate strategic goals into everyday practice. He has led account and client teams in both independent and network agencies – including WPP and BBDO – working with clients as a strategic partner in brand and communication projects.
Before focusing on brand consulting, Richard worked in journalism and media – including for music television networks such as MTV and VIVA, and for several record labels. Alongside his brand work, he has also contributed to creative and design publications such as NOMAD and PAGE Magazine.
He shares his expertise as a trainer and lecturer – including at The School of Life for Business, the Academy of German Media, the Munich Marketing Academy and universities such as AMD Academy Fashion & Design (Fresenius University).
As a speaker, Richard Anjou inspires with perspectives on cultural brand leadership, change and leadership. His talks combine clarity with conviction – showing how brands can become genuine points of reference when they move people and provide a sense of direction.
START MAKING YOUR MARK
For questions, ideas or an informal conversation – I look forward to hearing from you.
Habsburgerstrasse 5, 80801 Munich, Germany
EN | DE